Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Zambia

Background Information

  • The territory of Northern Rhodesia was administered by the [British] South Africa Company from 1891 until it was taken over by the UK in 1923. During the 1920s and 1930s, advances in mining spurred development and immigration.
  • The name was changed to Zambia upon independence in 1964. In the 1980s and 1990s, declining copper prices and a prolonged drought hurt the economy.
  • Victoria Falls, at the southern end of the country is one of the most spectacular sights in Africa – if not the world
  • Possessing some of the most beautiful landscape, exquisite flora and fauna, and diverse wildlife on the African continent, Zambia is blessed with some of the greatest wilderness areas in Africa.
  • In the east and northeast the country rises to a plateau 1200m (3937ft) high covered by deciduous savannah, small trees, grassy plains or marshland
  • In 2003 Zambia was rated 163rd on the Human Development Index. Although Zambia’s economy made progress in recent years, this progress was slowed significantly by the burden placed upon the national budget by the public servant wage bill.
  • As part of its economic reform programme, government has instituted structural reforms that are geared towards increasing private participation in the economy and improving the investment climate. In 2001 foreign direct investment into the country reached US$70.2 million


Capital Lusaka
Currency Zambian Kwacha (ZMK)
Major Ethnic Groups                     African 98.7%
European 1.1%
Other 0.2%
Main Languages English (Official)
Bemba, Kaonda, Tonga, Lozi, Lunda, Luvale, Nyanja
70 indigenous languagess,


Religious Breakdown                     Christian 50% to 75%
Muslim and Hindu 24% to 49%
Indigenous Beliefs 1%
Population 11,477,447
Age structure:
0-14 years 45.7%
15-64 years 51.9%
65 years and over: 2.4%
HIVAIDS Adult Prevalence Rate 16.5%
People Living with 920,000 HIV/AIDS
Deaths 89,000
Labour Force 4.903 million (2006 est.)
Labour Force by Sector Agriculture 85%
Industry 6%
Services 9%
Unemployment 50% (2000 est.)
Literacy: Age 15 and over that can read or write
Total Population 80.6%
Male 86.8%
Female 74.8% ( est.)


Government Republic
Constitution 02 August 1991; amended in 1996 to establish presidential term limits
Legal System English common law and customary law, not accepted ICJ jurisdiction
Chief of State President Levy Mwanawasa
Head of Government                     President Levy Mwanawasa
Vice President Rupiah Banda
Elections President elected by pop vote, 5yr term
Cabinet Cabinet app by President from members of the National Assembly

Banking And Business

Banking & Office Hours                             Office/Banking Hours Mon-Fri 08h15-14h30
GDP Purchasing Power Parity $11.64 billion (2006 est.)
Real Growth Rate 5.8% (2006 est.)
Per Capital $1,000 (2006 est.)
Composition By Sector Agriculture 19.9%
Industry 28.9%
Services 51.2% (2006 est.)
Industries Copper mining and processing, construction, foodstuffs, beverages, chemicals, textiles, fertilizer, horticulture

Schooling And Holidays

Public Holidays                            

Jan 01 New Years Day
March 12 Youth Day
April 18 Good Friday
April 21 Easter Monday
May 01 Labour Day
May 25 African Freedom Day
July 07 Heroes Day
July 08 Unity Day
August 04 Farmers’ Day
October 24 Independence Day
December 25 Christmas Day



Tv Stations

  • TBN
  • Multichoice

Radio Stations

  • ZNBC Radio 2
  • ZNBC Radio
  • ZNBC Radio 4
  • Radio Liambayi
  • FM 94
  • Fm 105
  • Radio Icengelo
  • Radio Christian Voice
  • Radio Phoenix
  • QFM 9
  • Radio Yatsani
  • UNZA Radio
  • Radio Maputo
  • Radio Choice
  • Radio Caprivi
  • Zimbabwe Radio
  • Radio Chikuni
  • Radio Mazambuka
  • Radio Maria
  • Radi Chikaya
  • Sky Radio
  • Radio Malawi



  • Times of Zambia
  • Daily Mail
  • The Post
  • Weekly Newspapers & Magazines
  • Major Monthly Magazines
  • Beauty

Outdoor Media

Bus Shelters
1.7m x 1.1m
1.2m x 3.7m
1.7m x 0.25m

Suburb Signs
1.6m x 1.2m

Street Finders
1.4m x 1.2m

7.5m x 5m

2m x 3m
3m x 6m
3m x 12m
6m x 12m
9m x 6m
12m x 9m
4.5m x 18m

Wall Murals
10m x 20m

1.6m x 1.2m

2m x 6m
3m x 6m

Country Data