Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Flag of Ghana

Background Information

  • Formed from the merger of the British colony of the Gold Coast and the Togoland trust territory, Ghana in 1957 became the first country in colonial Africa to gain its independence
  • A long series of coups resulted in the suspension of the constitution in 1981 and the banning of political parties
  • A new constitution, restoring multiparty politics, was approved in 1992. Lt. Jerry RAWLINGS, head of state since 1981, won presidential elections in 1992 and 1996, but was constitutionally prevented from running for a third term in 2000
  • He was succeeded by John KUFUOR, who defeated former Vice President Atta MILLS in a free and fair election
  • Mineral extraction, most importantly Gold, Diamond and bauxite mining, noticeable economic activity Agriculture and entrepreneurship.
  • Ghana has a well developed media industry with a full compliment of media channels; Television, Radio, Print, Outdoor, Cinema, the Internet etc
  • As in other media sophisticated markets in Africa, e.g. Nigeria, Kenya & South Africa, the media is fairly segmented according to interests and lifestyle inclinations
  • Television, specifically GTV, is the lead medium when it comes to national reach. However, the plethora of over 80 FM radio stations also do have a big collective reach, although they are generally geographically restricted
  • TV3 & Metro TV also have significant following mainly in the Accra/Tema and Kumasi metropolitan areas.
  • Metro TV is presently expanding its service to cover Sunyani, Tamale, Bolga and Ho
  • Cinema as an advertising medium has long gone under. The rise of the medium is not helped by the recent growth in the home video market of Nigerian and Ghanaian videos
  • Other new media, including the Internet are yet to make a big mark locally. Cafes have sprung up at every corner
  • Direct mail and other personal selling/segments of one methods work among the high net worth individuals


Capital Accra
Currency Ghanaian Cedi (GHC)
Major Ethnic Groups Akan 45.3%,
Mole-Dagbon 15.2%
Ewe 11.7%,
Ga-Dangme 7.3%
Guan 4%
Gurma 3.6%,
Grusi 2.6%,
Mande-Busanga 1%,
other tribes 1.4%
other 7.8% (2000 census)
Main Languages Asante
Other Languages Akan


Religious Breakdown Christian 68.8%
Muslim 15.9%
traditional 8.5%
Population 22,931,299
Growth Rate : 1.972% (2007 est.)
Death Rate : 9.55 deaths/1,000 population (2007 est.)
HIV/AIDS Adult Prevalence Rate 3.1% (2003 est.)
People Living with HIV/AIDS 350,000 (2003 est.)
Deaths 30,000 (2003 est.)
Literacy – Definition : Age 15 and over that can read or write
Total Population 57.9%
Male 66.4%
Female 49.8% (2000 census)


Government Constitutional Democracy
Constitution 28 April 1992
Legal System English Common Law and customary law; has not accepted compulsory ICJ jurisdiction
Chief of State Pres: John Agyekum Kufuor (2001)
Head of Government Pres: John Agyekum Kufuor (2001)
Elections Pres: 4 year term by popular vote
Last held 7 December 2004 Next to be held December 2008
Cabinet John Agyekum KUFUOR reelected president in election; percent of vote - John KUFUOR 53.4%, John ATTA-MILLS 43.7%

Banking And Business

GDP Purchasing Power Parity $60 billion (2006 est.)
Real Growth Rate 6% (2006 est.)
Per Capita $2,700 (2006 est.)
Composition By Sector Agriculture: 37.3%
Industry: 25.3%
Services: 37.5% (2006 est.)
Food Processing
Labour Labour Force 10.87 million (2006 est.)
Labour Force by Sector
Agriculture 60%
Industry 15%
Services 25% (1999 est.)
Unemployment Rate 20%
Electricity Electricity Production
6.489 billion kWh (2004)
Electricity Production
Fossil Fuel 5%
Hydro 95%
Nuclear 0%
Electricity Consumption 7.095 billion kWh Exports 900 million kWh
Imports 1.96 billion kWh
Export $3.286 billion f.o.b. (2006 est.)
Export Commodities Gold,Cocoa,Timber,Tuna, Bauxite, Aluminum,Manganese Ore,Diamonds
Export Partners Netherlands 11.2%,
UK 8.6%,
US 6.7%,
Spain 5.7%,
Belgium 5.2%,
France 4.4% (2006)
Transportation Railways Total 953 km
Highways Total: 42,623 km
Paved 3,267 km
Unpaved 39,356 km (2004)
Waterways 1,293 km (Volta, Ankobra, and Tano Rivers provide 168 km of perennial navigation for launches and lighters; Lake Volta provides 1,125 km of arterial and feeder waterways)
Harbours and Ports Takoradi, Tema
Air Transport Airports 12 (2006)
Banking and Business Hours
Government Sector 08h00 – 16h00

Schooling And Holidays

Public Holidays Jan 1 New Year’s Day
Feb 2 Eid al-Adha (Feast of the Sacrifice)
Mar 6 Independence Day
Apr 9 Good Friday
Apr 12 Easter Monday
May 1 Labour Day
Jun 4 Anniversary of the 1979 Coup
Jul 1 Republic Day
Nov 14-16 Eid al-Fitr (End of Ramadan)
Dec 6 National Farmers’ Day
Dec 25-26 Christmas
Dec 31 Revolution Day
Jan 1 2005 New Year’s Day
Jan 21 Eid al-Adha (Feast of the Sacrifice)
Mar 6 Independence Day
Mar 25 Good Friday
Mar 28 Easter Monday
May 1 Labour Day



Tv Stations

GTV (GBC) - Akan & English
TV3 Network Ltd. Akan & English
Metro TV (GBC & Media TV joint Venture) - Akan & English

Radio Stations

Clearly, every region/town/city has its lead radio channel, which appeals to various lifestyle segments in the catchment area. E.g. while some segments on Joy FM and Atlantis Radio in Accra, have a wide following among the LSM 7 -10, Fox FM and Skyy Power FM, command similar heights in Kumasi & Takoradi respectively

  • GBC Radio 1 & 2 (GBC) -English, Akan, Dagbangi, Ewe, Ga, Hausa and Nzema
  • GAR (GBC) - English
  • Akasanoma Radio Ghana - Akan
  • Joy Fm - English
  • Peace FM - English
  • Atlantis FM - English
  • Radio Ada - English, Akan & Ewe
  • Garden City 92.1 FM - Asente & English
  • Radio Gold (Network Broadcasting Limited) - Akan & English
  • Vibe FM - Akan & English
  • BBC World Service - English
Set Ownership:
Only SW: : 398 000
Only FM: : 310 000
SWFM: : 6 187 000             


  • Business and Financial Times (Weekly) - English
  • Sports Digest (Weekly) - English


Daily Graphic : 887,1000
The Pioneer : 238,000
Ghanaian Chronicle : 151,000
Daily Guide : 83,000
Evening News : 56,000
Accra Mail : 15,000  
  • Daily Graphic (Daily) - English
  • Ghanaian Times (Daily)- English
  • Evening News (Daily) - English
  • The Pioneer (Daily) - English
  • The Independent Ghana (2xWeekly) - English
  • Accra Mail (Weekly) - English
  • Akwaaba (The news Runner) (Weekly) - English
  • The Free Press (Weekly) - English
  • Ghana Life (Weekly) - English
  • Ghana Palava (Weekly) - English
  • Ghanaian Chronicle (Weekly) - English
  • Ghana Events (Weekly) - English
  • Graphic Sports (Weekly) - English
  • The Mirror Ghana (Weekly) - English
  • The Statesman (Weekly) - English
  • The Sunday Mirror (Weekly) - English
  • The Weekend Statesman (Weekly) - English
  • Weekly Insight (Weekly) - English
Daily: 6
Weekly : 18
Bi Weekly : 6
Magazines : 7 

Outdoor Media

Bus Shelters
1.2m x 3.78m     1.7m x 1.1 m

Suburb Signs
1.6m x 1.2m

Street Finders
1.2m x 1m

12m x 9m

7.18 x 4.68

Road Arches
3m x 16m    5m x 20m

Country Data