Dallol, Ethiopia, is the hottest inhabited place on Earth and features everything from volcanoes to geysers and salt canyons.
With 3000 languages spoken in Africa, advertisers should use English and vernacular.
Africa is home to the world’s largest living land animal - the African Elephant.
Most leading print dailies across Africa now offer an online version of their publication.
The Sahara desert in northern Africa is the largest non-polar desert in the world.
Facebook is the most widely used social media platform in Sub-Saharan-Africa.
The Nile is the longest river in the world and flows through 10 countries.
Africa provides home to ±1 billion people and is origin to 25% of world languages.
The lowest point in Africa is crater Lake Assal, Djibouti, at 155m below sea level.
“General News” is the most sought after information on TV, radio, print and online.
Lake Victoria is one of the 7 natural wonders of the world and the largest lake in Africa.
Early humans first migrated out of Africa into Asia about 2 million years ago.
Africa is the 2nd largest continent in both land mass and population.
175 million years ago, Africa was joined to other countries in a continent called Pangaea.


Marketers, driven by ROI, are constantly looking for ways to spend quality time with their target market at a low cost of entry. This approach strives to achieve true engagement that is relevant and authentic, leading to action and advocacy that impacts both short-term sales and long-term relationships and, ultimately, delivering a solid ROI.

The core to this strategy is experiential marketing, which provides cost-effective “face time” with target audiences and moments of truth that lead to action and advocacy.

As the survey of Marketing Week says, more that 50% of the consumers favour experiential marketing to every other form of marketing. In fact, 48% say that they are more likely to buy a new product if they get the opportunity to try it first. The survey states that experiential marketing increases brand awareness, purchases and recommendations by more than 50%.
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