BACKGROUND
Soccer is without any doubt the most popular sports in the World. As a result we see multi-million player contracts, ultra-modern football stadiums, tremendous sponsorship deals, … Football has become big business. In Africa though, football is still played on the dusty streets, and rough football fields. However in 2010 the game will be brought to a higher level when Africans experience the sport at their doorsteps. If the World Cup can be hosted in Africa, then it is also high time the cup is won by Africans. The exploits of African soccer nations such as Ivory Coast and Ghana nullify the notion that this dream is a myth; Africa can grab that trophy!
MISSION
The producers of Soccer Route 2010 have come up with the idea to present an exciting educative yet entertaining football programme that brings the game into perspective. The aim is to promote soccer in general and to contribute in the marketing of the game towards a global audience.
CONTENT
Ad-rem interviews with famous players, coaches and directors like Felipe Scolari, Luis Aragones, Didier Drogba, Roberto Carlos, Benni McCarthy, Kolo Touré, Thomas Doll, Christoph Daum, Dick Advocaat, Cesc Fabregas, Fatih Terim, Michel D’Hooghe, Gilberto Madail, Unai Emery, Frank De Bleeckere, Peter Odemwingie, Anthony Yeboah, Pépé Reina, … telling us about their first steps in football, their actual lives, dreams & ambitions, … mixed with related subjects like youth education, medical treatment, referees, … results in a truly unique programme, giving us an inside look in the world of football in all its aspects.
PROGRAMME STRUCTURE
13 episodes of 24 minutes each, divided in 3 segments of 8 minutes:
- Segment 1 - Youth football, goalkeepers, medical aspects and various
- Segment 2 - Teams (Benfica, Zenit St-Petersburg, Blackburn Rovers, Borussia Dortmund, UD Almeria, …) or national selections/federations (Spain, Nigeria, Portugal, Ivory Coast, Turkey, …)
- Segment 3 - Soccer personalities + World Cup 2010 outlook.
For further information on all 13 episodes and participating broadcasting countries, please contact Thorsten Stamer on +27 11 662 9300 or
thorsten@amw.co.za.
Click on the icons below to preview the first 2 episodes.
